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(480) 290-6547 / Marcia@wishfulls.com

WISHFULLS™ Unveils TXT, Reflections, Garden Road and Modern Quilt Card Collections at New York Stationery Show New Card and Product Collections Feature Original Designs and One-Of-A-Kind Artworks to Encourage Kindness and Express MeaningFULL Lives

PARADISE VALLEY, Ariz. and NEW YORK (May 14, 2011) – At the New York Stationery Show today, Paradise Valley-based WISHFULLS LLC introduced four new lines of postcards and greeting cards along with more than 150 products designed to further the company’s mission of recognizing and inspiring intentional acts of kindness. The new TXT, Reflections, Garden Road and Modern Quilt collections incorporate fresh concepts, original designs and a modern sensibility to deliver inspiring messages about creating lives full of hope, caring and kindness.

“These collections are the latest products to incorporate our MeaningFULL Words™ brand, which includes an extensive set of trademarked words such as DelightFULL™, GleeFULL™ and SoulFULL™ that convey the affirmative values and enduring aspirations of the human heart,” said WISHFULLS founder Marcia Meyer. “We’re also utilizing our MeaningFULL Words in our new lines of vibrantly-colored t-shirts, travel mugs, ceramic mugs and water bottles. The overriding concept is to promote the message of kindness by making it part of our everyday experience at an affordable, everyday price.”

The new WISHFULLS collections consists of the fresh, new TXT (Text Me) line combining original emoticon images with text-inspired messages, the higher-end Reflections and Garden Road lines inspired by original artworks, and the first-of-its-kind multimedia Modern Quilt line, which incorporates art, stitching and fabrics.

• The TXT line takes a fresh approach to the contemporary lingo and graphics that have captured the imagination—and cell phones—of today’s “text generation.” The collection includes 16 colorful emoticons designed by Flip Rapier; each paired with a MeaningFULL Word and a text phrase that expresses its meaning and demonstrates “How to Text Talk the WISHFULLS Way.” The line also includes six faith-based emoticons that take a contemporary approach to living a life FULL of faith.


• The Reflections line speaks to the FULLness of life with gorgeously-colored original artworks created by Carrie Bloomston during her pregnancy. Each card also bears a personal message from the artist, such as “In the months before my first child was born, I saw Fullness everywhere—round bellies, ripening fruit, bowls and pomegranates.”


• The Garden Road line incorporates the MeaningFULL Word brand to convey the peace and beauty of a kind neighborhood, utilizing matted art prints from original oil paintings created by Carrie Bloomston. Each card includes a personal message from the artist, such as “Sometimes I paint art not as I see it, but as I feel it.”


• The Modern Quilt line employs a unique and appealing combination of art, stitching and fabrics to render a MeaningFULL Word along with a hand-written message that communicates its meaning. For example, the ThankFULL card incorporates the message, “Thank you so much.” The cards tap into the broad interest in home-spun goods that has inspired the modern quilting movement. WISHFULLS plans to expand this line with small quilted pillows later this year.

The complete product line can be seen at wishfulls.com

About WISHFULLS

Founded in 2009, WISHFULLS is a U.S. business created by and for women that is dedicated to fostering and inspiring intentional acts of kindness. The company pursues this goal through a broad array of commercial, philanthropic and social networking initiatives, including a Carry Kindness Forward blog (carrykindnessforward.com), a series of annual fundraising events, a free Kindness Button campaign, sales of a diverse line of kindness-themed products, and the formation of an ever-expanding network of “kindness ambassadors” dedicated to bestowing and carrying forward acts of kindness across the globe. WISHFULLS donates 10% of its annual revenues to nonprofits across the U.S.

For more information about WISHFULLS and its products, please visit wishfulls.com, follow us on Twitter and Fan us on Facebook.

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Press Release

Contact Information:
Ilisa Keith, KB Communications LLC
480-241-8919
ilisa@kbcomm.com
WISHFULLS on Twitter
Fan us on Facebook

For Immediate Release

Can one simple gesture inspire a global network of kindness?

(Phoenix, Arizona) November 1, 2010

According to Marcia Meyer, the answer is a resounding “Yes!” Meyer is the founder of WISHFULLS™, a U.S. business dedicated to fostering and inspiring intentional acts of kindness. The company, led by a Board comprised of six inspired women, seeks to create a global network of kindness ambassadors; an ever-expanding chain of women bestowing—and carrying forward—acts of kindness.

“Wonderful things happen when women draw upon their instinctive sense of creativity, compassion and connection,” says Meyer. “Until now, no company has focused exclusively on engendering kindness. We have created a symbol—like the pink ribbon for breast cancer—to encourage and represent gestures of kindness. It's called the Kindness Badge. Our goal is to become the wellspring of intentional kindness and the torch bearer for its global expression.”

In early November, WISHFULLS will launch an extraordinary initiative called Carry Kindness Forward™, which coincides with World Kindness Week, celebrated November 8-13. This national campaign will escalate and expand its reach throughout the holidays, a period of time the founders have dubbed “The Season of Kindness.”

The Carry Kindness Forward movement will formally kick off with an event called “Twinkly Toes & HopeFULL Soles™” on November 5. In one evening, several hundred women will gather to hand-decorate thousands of pairs of tennis shoes. The shoes will then be distributed directly to women who have no shoes in Mexico, Haiti and Guatemala by Soles4Souls®, a charity based in Nashville that has donated almost 12 million pairs of new and gently worn shoes since 2005.

The women at “Twinkly Toes & HopeFULL Soles” will be recognized with the Kindness Badge that evening for their intentional gestures of kindness and collaborative efforts that will benefit people they will never meet, but who will be impacted by this single kind gesture. Each woman will be recognized with Kindness Badges to applaud her efforts. The women will be given additional Kindness Badges to give to others they encounter in their daily lives who are doing good things.

“Cinderella was right,” says WISHFULLS spokesperson Ashley Richardson. “A new pair of shoes can change your life. But this is just the beginning. Our mission is to make the world a better place by demonstrating, encouraging and facilitating acts of kindness.”

The effort to make the world a better place through kindness will start with this personal grass roots experience. It is expected to quickly grow globally through personal connections and extensive online presence. The free Kindness Badge will be offered to those who visit www.CarryKindnessForward.com, and request one now through November 14th. In this way, the Kindness Badge—and the gestures it celebrates—will be carried forward from person to person.

In addition to this movement, WISHFULLS also offers products to make it easy for people to show appreciation and thoughtfulness through its merchandising site, www.wishfulls.com. Ten percent of everything sold is donated to charities such as the Make a Wish Foundation, Souls4Souls, Treasures for Teachers, American Heart Association, Phoenix Children’s Hospital and The Wellness Community.

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For Immediate Release

WISHFULLS™ Celebrates the Season with Kindness
Phoenix Company Believes Kindness Can Be Contagious

(Phoenix, Arizona) December 15, 2009

Is kindness contagious? One Phoenix company believes it – and is putting that belief into action.

In this season of giving, WISHFULLS™ is recognizing individuals who give throughout the year – and encouraging others to identify and appreciate those who give as well.

As part of their commitment to “pay kindness forward,” WISHFULLS™ recently co-hosted a “Moms Supporting Moms” luncheon to honor mothers of children who are receiving medical treatment at Phoenix Children’s Hospital. The luncheon, co-sponsored by Phoenix Children’s Hospital and The Arizona Biltmore, took place on December 7.

beautyFULL™

Prior to the event, volunteers customized a special gift for each mother in attendance. Each mother was presented with a WISHFULLS™ beautyFULL™ gift card holder containing a note of support, and a custom-made bracelet.

helpFULL™

To encourage the moms to “carry kindness forward,” WISHFULLS™ also provided each with a helpFULL gift card holder to give to someone who has been especially helpful to her.

Ashley Richardson, WISHFULLS™ Spokesperson, commented, “The ‘Moms Supporting Moms’ luncheon was a great example of how kindness can be contagious. Our volunteers spread kindness by recognizing the moms, and the moms will spread kindness to those who have helped them. Everybody wins.”

WISHFULLS™ is also spreading kindness to another group of individuals who are often overlooked – the families of service members stationed in Iraq.

hopeFULL™

cheerFULL™

The company recently sent a surprise mailing to the mothers and wives of soldiers deployed in Iraq. Each received a hopeFULL™ gift card holder that contained a hand-written note from her loved one. To encourage the family members to “pay kindness forward,” each wife or mom also received a cheerFULL™ gift card holder to give to someone special in her life.

The company is also spreading kindness in another very important way: For every WISHFULLS™ product sold, a portion of the proceeds benefits a non-profit cause or organization. Between now and the end of December, WISHFULLS™ is contributing to Phoenix Children’s Hospital.

“We believe that intentional gestures of kindness – no matter how small – can make a big difference,” said Richardson. "We encourage people to visit our Web site at www.wishfulls.com, to tell us about that special person whose kindness has impacted their life, and to join in our season of kindness by letting someone special know that they are appreciated and loved.”

About WISHFULLS™

WISHFULLS™ is a Phoenix company dedicated to inspiring gestures of kindness. Its signature line of gift card holders and greeting cards celebrate virtues such as “beautyFULL™” and “hopeFULL™.” Between now and the end of 2009, a portion of every WISHFULLS™ product sold will be donated to Phoenix Children’s Hospital.

WISHFULLS™ represents, encourages, validates and simplifies positive feelings and emotions surrounding intentional gestures of kindness from one person to another.

It’s not just fluff… it’s real life. It’s encouragement, support and building community. One kind gesture at a time.

November 7, 2009

WISHFULLS LLC Launches E-commerce Site with a Philanthropic Twist in Tough Economic Times

WISHFULLS, LLC launched an e-commerce site, www.wishfulls.com, that combines philanthropy, gestures of kindness and proprietary products. The site features gift card holders, gift cards and greeting card collections. The gift card holders and greeting card collections are poised to encourage, facilitate, and simplify doing an intentional gesture of kindness. The lines are based on Words by WISHFULLS™, and include beautyFULL™, helpFULL™, hopeFULL™, and 25 other “FULL” words designed to provide genuine and positive validation to another person.

The WISHFULLS™ website provides both products and information to assist consumers in doing an intentional gesture of kindness for someone. The company founder says that “kindness should be purposeful, with the intent of creating joy and purpose for both the initiator and recipient. And in these tough times, people need to be reminded that they are special. An intentional gesture of kindness conveys that sentiment.”

The patented and proprietary soft gift card holders are targeted toward women, or men purchasing for women. They can hold a gift card from a favorite retailer or small item such as a bracelet, earrings or lipstick.

A generous portion of all WISHFULLS™ purchases will go to a non-profit organization. The company has provided nearly $3,200 in donations to date to Phoenix Children’s Hospital, the first organization to benefit from the company’s efforts. “The time to extend ourselves to each other, and to organizations who benefit the community, is now. We are thrilled to be able to support Phoenix Children’s Hospital”, says the company’s founder.

The concept works like this: WISHFULLS™ provide a quick way to relate to the person for whom you want to do an intentional gesture of kindness. For instance, say you have a friend who has been very helpful to you; perhaps she helped you move. You might send her a helpFULL™ gift card holder, which includes a gift tag that features encouraging phrases one side, and space for your custom message on the other. You could also add a gift card to the holder to treat her to her favorite coffee spot or her favorite home improvement store. You could also give any of 50 styles of uplifting greeting cards that feature a variety of sentiments to choose from, such as thankFULL™, peaceFULL™ or delightFULL™. Best of all, it all can be done with a click of a mouse and sent directly to her house. No running around to multiple stores is necessary.

There are four types of gift card holders to initially choose from: helpFULL™, hopeFULL™, cheerFULL™ and beautyFULL™.

The greeting cards were exclusively created for Paperjoy® in Phoenix, AZ. Paperjoy® has a licensing agreement with WISHFULLS™ to sell the cards and gift card holders in-store at their 40th Street & Campbell retail location and on their website.

Additionally, the WISHFULLs™ website features many ideas to stimulate kindness among each other. Look for Kindness Stars™, nominated real-life people who have positivley impacted others’ lives. The company also has plans to launch Facebook Fan Pages and Twitter in the coming weeks.

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